National Network Live Read
Campaign: National Network Live Read and Traffic Sponsorship
Objective: Uniden wanted to take advantage of the growing market for Home Security and motor vehicle Dash Cams. They wanted to support their retailers and drive sales.
By placing 45 sec Live Reads in the Afternoon Drive session, Uniden had the on air talent talking about their products and endorsing their brand. This was reinforced with short 7 sec messages as Uniden sponsored the Traffic Reports in Sydney, Melbourne, Brisbane, and Perth.
2GB Sydney's Ben Fordham also gives listeners the chance to win Uniden products each week.
Outcome: Significant increase in sales for both Home Security and Dash Cams. The client is developing new versions of its products and continues to see huge growth.