NRL Footy Finals
Client: Australian Frontline Machinery
Campaign: NRL Footy Finals
Category: Retail – Exclusive seller of ex-military gear
Objective: Drive customers to the monthly online auction
Strategy: Live Reads & Recorded Commercials on Radio, backed up by brand credits in the Continuous Call Team coverage of the NRL Footy Finals, and a Grand Final ticket giveaway in the Chris Smith Afternoon Show on 2GB Sydney and 4BC Brisbane. SUMM Media even secured editorial content for the client with Chris Smith interviewing the Director of Australian Frontline Machinery.
Outcome: Massive surge to the AFM website as hundreds of new customers signed up to the Newsletter and participated in the monthly auction. Sales up significantly.