Melbourne Cup & Oaks Day
Campaign: Melbourne Cup Carnival
Category: Sports Betting
Objective: Drive new customers to download the BlueBet app for Melbourne Cup Carnival week.
Strategy: BlueBet is a growing Australian owned betting company taking on some big competitors. We created Melbourne Cup and Oaks Day Legends wrapping the BlueBet brand around nostalgic flashbacks from previous races. This was followed by a call to action commercial.
Outcome: BlueBet was top of mind captivating the audience with entertaining segments that listeners love. Downloads of the BlueBet app continue to grow rapidly.