Integral Private Wealth
Breakfast Business Report
Client: Integral Private Wealth
Campaign: Breakfast Business Reports
Category: Investment & Finance
Objective: Create awareness and credibility for the Integral Private Wealth brand
Strategy: Alignment and sponsorship of the Ross Greenwood Business & Finance reports in the Alan Jones Breakfast Show where over 30% of the audience are C-Suite listeners. Brand credits featuring a positioning statement along with 30 sec recorded commercials in Breakfast to target CEO’s, MD’s, GM’s, Business Owners and listeners looking to invest large. On average over 160,000 listeners in Breakfast in any given 15 minutes and alignment with Ross Greenwood, one of Australia’s most respected Business & Finance commentators.
Outcome: Outstanding campaign introducing the Integral Private Wealth brand to a new audience for the first time and around Fed Budget time.