Legends of Long Tan
50th Anniversary Tribute
Campaign: Diary of an Anzac
Category: Branded Content
Objective: 2015 marked the start of WW1. To commemorate Australia’s involvement in the conflict, 50 segments featuring interviews and stories of the Diggers were created. With the support of the Australian War Memorial, ‘Diary of an Anzac’ was awarded Best Documentary at the 2015 Australian Commercial Radio Awards (ACRAS). The series was syndicated to over 70 radio stations across Australia. It also enabled relatable businesses including The History Channel and Clubs NSW to brand themselves around quality content at an historical moment in history. 2016 marked the 50th Anniversary of Australia’s Battle of Long Tan in Vietnam and a follow up segment to ‘Diary of an Anzac’ was produced titled ‘Legends of Long Tan’.
Outcome: An award winning series was created paying tribute to our brave war heroes With industry recognition it was given wide-spread national broadcast.
Credits: Macquarie Radio’s Tony Peterson, Cameron Forsyth, Chris Gregson, and the team at the Australian War Memorial.